Who We Are

Who We Are

Our values

  • An entrepreneurial attitude
  • Activism in favour of open knowledge and free and open internet access
  • Openness
  • Active citizenship
  • Creativity
  • Experimentation
  • Flexibility
  • Innovation
  • Two-way knowledge transfer: University→ Society, Society → University

Our mission

Our mission is to make critical contributions to the development of research that employs digital technologies and that questions the societal transformations generated by these very technologies. Our goal is to construct a more creative, innovative, and prosperous University and society based on the founding principles of openness and active citizenship.

Our objectives

  • To strengthen research and knowledge transfer in the priority areas of the UGR MediaLab: 1) Digital society 2) Digital humanities 3) Digital science.
  • To foster debate and constructive criticism of problematic issues raised by digital society.
  • To explore knowledge generation practices that encourage and enable people to configure, change and modify research processes and production by employing key elements from the sphere of digital culture.
  • To foster research projects that are jointly developed between diverse groups, both at the UGR and externally, enabling individuals with different backgrounds (artistic, scientific, technical), different levels of specialization (experts and novices) and different levels of involvement to work effectively in collaboration with each other.
  • To maintain an active community of users via the development of these collaborative projects.
  • To identify new trends and tendencies in digital culture (educational, research-based and management-based) and carry out the corresponding proposals in order to improve these processes at our University.

The activities organized by the UGR MediaLab are held in diverse university spaces in the UGR’s campuses in Granada, Ceuta, and Melilla, with a view to raising broader awareness of our proposals and activities.

Who are we?

The UGR MediaLab is an open space that encourages researchers, administrative and service staff, students, and anyone interested in our activities to participate in, and propose, workshops and projects at the UGR. The UGR MediaLab thrives on ever-expanding physical and digital networks.

What do we do?

We conduct and promote research, transfer knowledge, connect people, innovate, debate, criticize, display, and experiment.

The UGR MediaLab distinguishes between two types of areas: strategic areas and lines of exploration. Our strategic areas are fixed and unchangeable. They are aimed at promoting research, knowledge transfer and dissemination.

Strategic areas

The European Commission’s Digital Agenda for Europe, which forms one of the 7 pillars of the Horizon 2020 programme, sets forth key objectives for the digital transformation of society. At the UGR MediaLab, we identify and analyze significant opportunities for research, funding, and public debate at the University of Granada.

Technology and the Humanities constitute two fundamental areas for the creation of new spaces of knowledge generation. Through the adoption of digital practices in Humanities, we aim to strengthen the social impact and academic relevance of these two key areas.

We create visual displays of bibliometric information developed at the UGR and promote digital strategies and tools among researchers, with the aim of encouraging more open academic practices that have a greater impact in society.


Our communities and lines of exploration constitute spaces that foster critical debate at the University and in society. We explore points of intersection between highly diverse knowledge areas and digital technologies. Our Lab encourages anyone with a keen interest in a given knowledge areas to make proposals, while promoting and breathing life into this line of exploration. Among the most noteworthy of these lines are the following: Digital learning experiences; digital art; digital entrepreneurship; and health, youth and childhood. The following diagram indicates the organisational structure of the Lab. Projects are carried out in each of the corresponding areas shown.

UGR MediaLab communities aim to serve as hubs for debate, workshops and the development of future projects in diverse knowledge areas. We explore different ways in which the digital sphere transforms our world. We criticise deterministic visions of technology. We open the University’s door to society, turning it into a meeting place for associations, companies, and institutions. We step outside the University environment to participate in debates taking place in other spaces in society. Anyone can propose activities or the creation of a new community. We encourage you to become part of this project.

Our main interest is to explore opportunities for informal learning that arise from technology, examining new and innovative initiatives, learning from novel experiences, and discovering how open and interconnected digital environments can shape new ways of learning.

Digital technology paves the way for new kinds of creative processes. Debating these new forms of expression is fundamental if we wish to understand the impact of technology on society. The same creative process that gives rise to an artistic creation can also give rise to new ways of exploring digital innovation.

Information and communications technology (ICT) provides new opportunities for entrepreneurial developments: new business models, wider networks, richer and more fluid communication, as well as more open innovation processes. We strive to reflect on and debate digital opportunities with a view to developing new, cutting-edge projects.

The eHealth field is key to the development of the European Commission’s Digital Agenda. It refers to the practice of providing healthcare services through the employment of information and communication technology. The proliferation of mobile devices, together with the availability of diverse applications, enables us to become the protagonists in looking after our own health. eHealth also opens up an important field for innovative developments in the institutional and entrepreneurial spheres.

The use of information and communication technology in childhood and adolescence is often accompanied by a negative vision of risks and threats. Without evading these issues, we aim to tackle them from a positive standpoint, contributing to debate on the opportunities that technology can give us and how they can improve our quality of life.

How to join the UGR Medialab

In order to accomplish its objective of providing quality services to the University and society, the UGR MediaLab requires broad and active participation. There are a variety of ways you can get involved and plenty of ways of getting in touch with us.