The UGR MediaLab

The UGR MediaLab

UGR MediaLab

The UGR MediaLab: Research Laboratory for Digital Culture and Society

UGR MediaLab acts as a meeting point for research, analysis, and the dissemination of opportunities generated by digital technologies in the areas of culture and society. The UGR MediaLab is part of the University of Granada’s Vice-Rectorate for Research and Knowledge Transfer.

It strives to serve as an open laboratory for the generation of proposals at the University and in society, as a research hub, and as an experimental space for exploring creativity and new ways of generating knowledge in digital societies. The Lab places special emphasis on prototyping and open knowledge (a superset encompassing the concepts of open data, open content and open access).

The UGR MediaLab has been developed as a cross-sectional open space by, and for, the University and society. It operates both as a physical hub and via social networks, with a view to connecting and (re)combining knowledge generated at the University and in society, particularly emphasizing the value of digital cultures in this process. An important objective of the UGR MediaLab is to incorporate technology within the frameworks of knowledge generation, social interaction, and public engagement.

The UGR MediaLab offers a specially designed working environment which fosters collaborations and knowledge exchanges, placing value on pressing societal concerns and personal pursuits. Moreover, the Lab stresses the importance of informal learning contexts and close working relationships, in line with the proposals of other laboratories such as the Prado MediaLab in Madrid.

The UGR MediaLab - a key entity at the Vice-Rectorate for Research and Knowledge Transfer - is structured horizontally, thereby making the most of potential opportunities, resources and networks from diverse centres and bodies at the UGR. It also enables these different centres to forge lasting ties with each other, as well as with other academic bodies and organisations in society.

The Lab encourages proposals and provides support during open calls for applications, promoting active and broader participation in collaborative project development. In order to achieve this goal, the Lab runs a broad array of training courses, workshops, conferences, debates, group work sessions and seminars throughout the year.

Moreover, the UGR MediaLab is active both in the physical and digital spheres, employing a natural and holistic work ethic that prevents discontinuities. It goes beyond artificial distinctions between the developmental aspects that contribute to shaping the Lab’s identity and the people working in it.

Our values

  • An entrepreneurial attitude
  • Activism in favour of open knowledge and free and open internet access
  • Openness
  • Active citizenship
  • Creativity
  • Experimentation
  • Flexibility
  • Innovation
  • Two-way knowledge transfer: University→ Society, Society → University

Our mission

Our mission is to make critical contributions to the development of research that employs digital technologies and that questions the societal transformations generated by these very technologies. Our goal is to construct a more creative, innovative, and prosperous University and society based on the founding principles of openness and active citizenship.

Our objectives

  • To strengthen research and knowledge transfer in the priority areas of the UGR MediaLab: 1) Digital society 2) Digital humanities 3) Digital science.
  • To foster debate and constructive criticism of problematic issues raised by digital society.
  • To explore knowledge generation practices that encourage and enable people to configure, change and modify research processes and production by employing key elements from the sphere of digital culture.
  • To foster research projects that are jointly developed between diverse groups, both at the UGR and externally, enabling individuals with different backgrounds (artistic, scientific, technical), different levels of specialization (experts and novices) and different levels of involvement to work effectively in collaboration with each other.
  • To maintain an active community of users via the development of these collaborative projects.
  • To identify new trends and tendencies in digital culture (educational, research-based and management-based) and carry out the corresponding proposals in order to improve these processes at our University.

The activities organized by the UGR MediaLab are held in diverse university spaces in the UGR’s campuses in Granada, Ceuta, and Melilla, with a view to raising broader awareness of our proposals and activities.

Who are we?

The UGR MediaLab is an open space that encourages researchers, administrative and service staff, students, and anyone interested in our activities to participate in, and propose, workshops and projects at the UGR. The UGR MediaLab thrives on ever-expanding physical and digital networks.

What do we do?

We conduct and promote research, transfer knowledge, connect people, innovate, debate, criticize, display, and experiment.

The UGR MediaLab distinguishes between two types of areas: strategic areas and lines of exploration. Our strategic areas are fixed and unchangeable. They are aimed at promoting research, knowledge transfer and dissemination.

Strategic areas

The European Commission’s Digital Agenda for Europe, which forms one of the 7 pillars of the Horizon 2020 programme, sets forth key objectives for the digital transformation of society. At the UGR MediaLab, we identify and analyze significant opportunities for research, funding, and public debate at the University of Granada.

Technology and the Humanities constitute two fundamental areas for the creation of new spaces of knowledge generation. Through the adoption of digital practices in Humanities, we aim to strengthen the social impact and academic relevance of these two key areas.

We create visual displays of bibliometric information developed at the UGR and promote digital strategies and tools among researchers, with the aim of encouraging more open academic practices that have a greater impact in society.


Our communities and lines of exploration constitute spaces that foster critical debate at the University and in society. We explore points of intersection between highly diverse knowledge areas and digital technologies. Our Lab encourages anyone with a keen interest in a given knowledge areas to make proposals, while promoting and breathing life into this line of exploration. Among the most noteworthy of these lines are the following: Digital learning experiences; digital art; digital entrepreneurship; and health, youth and childhood. The following diagram indicates the organisational structure of the Lab. Projects are carried out in each of the corresponding areas shown.

UGR MediaLab communities aim to serve as hubs for debate, workshops and the development of future projects in diverse knowledge areas. We explore different ways in which the digital sphere transforms our world. We criticise deterministic visions of technology. We open the University’s door to society, turning it into a meeting place for associations, companies, and institutions. We step outside the University environment to participate in debates taking place in other spaces in society. Anyone can propose activities or the creation of a new community. We encourage you to become part of this project.

Our main interest is to explore opportunities for informal learning that arise from technology, examining new and innovative initiatives, learning from novel experiences, and discovering how open and interconnected digital environments can shape new ways of learning.

Digital technology paves the way for new kinds of creative processes. Debating these new forms of expression is fundamental if we wish to understand the impact of technology on society. The same creative process that gives rise to an artistic creation can also give rise to new ways of exploring digital innovation.

Information and communications technology (ICT) provides new opportunities for entrepreneurial developments: new business models, wider networks, richer and more fluid communication, as well as more open innovation processes. We strive to reflect on and debate digital opportunities with a view to developing new, cutting-edge projects.

The eHealth field is key to the development of the European Commission’s Digital Agenda. It refers to the practice of providing healthcare services through the employment of information and communication technology. The proliferation of mobile devices, together with the availability of diverse applications, enables us to become the protagonists in looking after our own health. eHealth also opens up an important field for innovative developments in the institutional and entrepreneurial spheres.

The use of information and communication technology in childhood and adolescence is often accompanied by a negative vision of risks and threats. Without evading these issues, we aim to tackle them from a positive standpoint, contributing to debate on the opportunities that technology can give us and how they can improve our quality of life.

How to join the UGR Medialab

In order to accomplish its objective of providing quality services to the University and society, the UGR MediaLab requires broad and active participation. There are a variety of ways you can get involved and plenty of ways of getting in touch with us.

Follow us on Twitter: @MedialabUGR Follow us on Facebook

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You can also get in touch with us by writing to

If you would like to put forward a proposal we strongly encourage you to get in touch with us.

UGR MediaLab
Research Laboratory for Digital Culture and Society
Vice-Rectorate for Research and Knowledge Transfer
University of Granada
C/Gran Vía, 4ª planta, despacho 1
C.P. 18071 – Granada (Spain)